A second target audience for mSDK v2: South African software and app-development agencies, the kind of shop that builds and maintains mobile apps for a roster of clients — the same role Polymorph played building the Refreshi app. One relationship with an agency like that can put the Peach mSDK into a whole portfolio of client apps at once, because these are literally the people who wire up a payments SDK for a living.
The main mSDK audience is merchants with a consumer app. This one sits a layer upstream: the agencies those merchants hire to actually build the app. A dev shop rarely has one client — it has a portfolio, and every mobile app in that portfolio eventually needs a payment integration. Win the agency and every future client conversation starts with Peach already in the stack.
| Company | City | Evidence | Decision-makers |
|---|
SA B2B directories plus general search for app / software development firms, by name and by category.
Collapse duplicate listings to one row per company; drop agencies already covered by the main merchant list.
Remove existing Peach customers before any enrichment spend.
Resolve each company to its LinkedIn page via RapidAPI and DataForSEO, with manual verification on the misses.
Pull a commercial + technical contact per company: photo and title from LinkedIn, work email via BetterContact.
105 SA dev agencies confirmed, 101 resolved to a LinkedIn company page, 131 decision-makers and technical leads indexed across 74 of them, with photos, titles and work emails where BetterContact found a confident match.
The dev-agency company Matched Audience (101 companies) finished matching to ~1,500+ members and is serving. Two dedicated ad sets now run against it — a single-image and a carousel, both on the "build once, ship everywhere" angle — with the person index above feeding the next layer: direct outreach to the 89 verified emails.
31 confirmed agencies still have no named contact; worth a follow-up enrichment pass before outreach.